Professional product photographs for your website and product catalogues – We make compelling images in your store or out on location.

Flip out your latest iPhone and take some photos of the products you want to sell. They look great? Then use them for your online advertising (banners) and online product catalogues. They don’t look that flashy? Then you perhaps need my professional assistance.

Products photos taken broadly in two different ways :

  • Styled and set up on location – your products In-situ using mix of natural and artificial light
  • Set up in studio typically in front of a solid background using mostly artificial light. If you’re after this.. go to my Studio Product Photography page. 

Different products and where you intent to use their photos dictate what type of product photography you would need. In this page, you’ll find examples and case studies of location product photography.

Yamaha Sound centre product display set up photography

WHEN A WHITE BACKGROUND ISN’T GOING TO CUT IT

We’ve all been fooled by products shown on a white background.

But product photos with a white background are not for every occasion.
Products need context to entice people – we work with you to give meaning by placing your products in the right places with the right props.

Typika Food Drink product photography - Hot Chocolate drink getting made.

Typika Food Product Photography - Syrup dishes on the bench.

MORE CREATIVITY AND FLARE

And it’s all about style

Having your products in the right environment gets you halfway there in having gorgeous product images.
Product styling is an art in itself. We provide product styling as an optional service. You can expect creativity and flare from your photographer. If you want something extra special, you may wish to think about using a stylist.

Segals Outdoor Furniture Product Location Photography

Sorbet Spa Mindarie - Product Details Photography

Sorbet Spa Mindarie - Body Scrub Photography

HOW WILL YOU USE THEM?

The answer to that question determines many things

As a very basic example:
A standard product image for a website will typically require a portrait orientation.
Campaign style images (e.g. for summer collection landing page) will have to be at least 1240px or 1920px wide (landscape orientation). 
This requires a very wide angle image and so a wide angle lens is used in most cases.

YAMAHA Music Australia

Product Display Photography for Sound Centre Set Up Manuals

Segals Outdoor Furniture Website Hero Image for Summer Campaign

Segals Outdoor Furniture

Website’s Hero Image for Summer Campaign

Typika

Typika Fine Coffee Roaster website’s internal content page photos

LOCATION, LOCATION AND LOCATION!

Location is very important, especially for environmental product photos as in when we put the product in context.

You already have a location

If you already know where we need to turn up for a shoot, that’s fantastic. In that case, please note the following.

  • Access – does it have an easy access point for large sets of gear? Depending on what types of products we are shooting, we may have large equipment which may require a fairly large entrance. This isn’t usually a problem but you wouldn’t want to pick a location where you can ‘barely’ get in and out.
  • Permission – do you have permission from relevant authorities? Typically, shooting in public spaces requires local council permission. For private spaces, you may need to pay for special permission. Remember, some places will ask for appropriate insurance coverage as well. Research before getting too excited.
  • Time – product photography can take longer than typical portrait or event photography sessions. It’s best to assume that you’d need to book us for half a day minimum (3-4 hours)
  • Distance for us to travel – we don’t mind travelling, but if your location is more than 30km from the CBD, please be prepared to pay for additional travel costs.
  • Size (width and length)  – as mentioned above, depending on what we are shooting we may need a fair bit of distance to produce wide angle images. For example, a small courtyard may not be large enough to produce some wide angle images.
  • Safety – of course, any location you choose must be a safe place. It’s not worth taking risks. Better safe than sorry!

You have no idea which location

We could assist you with location hunting for a fee. Send us a brief on what you need. We’ll then work with you to find a suitable location while taking all of your individual requirements into consideration. For a brief, please tell us:

  • Type of business and products
  • Where product images will be used
  • How many products
  • Your contact details
  • Any other details you’d like to share with us.

NOTE : In all cases, you (client) need to arrange permissions (if required) from any relevant authorities once a location is confirmed. Don’t get into trouble by not organising appropriate permissions

WHAT KIND OF WORK HAVE WE DONE?

Glad you asked as this will help with your decision making!

My most common product photography assignments are for retail stores and for their websites.
With my extensive experience in web development,
I help clients with visualisation of products within the context of their online stores and other digital media.

Typika's Catering Product Photography Close Up Photo

Typika Claremont

Business Type – Cafe, Restaurant, Retail
Shooting Info – Food, products, interior, staff at work, fit-out

Sorbet Spa

Business Type – Spa, Retail
Shooting Info – Products, interior, staff at work, fit-out

Segals Outdoor Furniture

Business Type – Outdoor Furniture, Online and In-store Retail
Shooting Info – Product Location Shoot, styled (shot in private residence with permission)

YAMAHA SOUND CENTRE

Business Type – Retail
Shooting Info – Product display setup, fit-out

Food, paper bag and jars – NO TOAST granola

Photography on the entire site as well as the website development for the product catalogue using WooCommerce.

Tea Products and Food – Chapels on Whatley

Photography on the entire site as well as the website development for e-commerce  catalogue and payment system using WooCommerce.

OUR ADVICE ON LOCATION PRODUCT PHOTOGRAPHY

Some useful information when you need your products photographed by a professional or when you want to do it yourself.

GENERAL ADVICE

If you’re after polished and professional photographs for your products and for your website, consider the following:

  • While shooting on location outdoors or indoors, it isn’t always possible to control the light as well as while we shoot in studio environment.
  • If shooting on a very sunny day look out for and avoid (if possible) a high dynamic range situation – too bright and too dark due to the strong light source, Sun.
  • I’d bracket images if necessary to avoid any clipping (highlights and shadow).
  • If products can be styled in a small table top, location photo shoot may not be required. See if studio product photography is what you really need.
  • It’s all about right props and styling. Be sure to set aside a budget for props and consumables such as drinks and flowers used in styled setups. They add up very quickly.
  • Stylists typically have a vast amount of props but not always. Be sure to check that before engaging a stylist.
  • Styling and setting up each scene takes time. Due to that very reason, my location based assignments start early in the morning (even if I don’t start shooting right away).

DIY TIPS

There’s nothing stopping you from having a go yourself. Here’s a list of things you could look out for:

  • Unlike studio product photography, editorial style (what’s shown in this page at least) photos do not require any special or high-end equipment. You just need a decent camera (how you define decent, I’ll leave it up to you) with some level of manual control.
  • If you’d like to have one area in sharp focus and other areas to be blurred just shoot wide (as in lower F stop e.g. f2.8).
  • If your products need to be all in focus (from the front to the back), you want to shoot narrow (as in higher F stop number e.g. f10)
  • One way to quickly improve your images is to fix white balance. More often than not, photos taken by non-pros look mediocre simply because the white balance is ‘off’. How do you correct the white balance? The easiest thing that I could suggest (not knowing what level of photographic knowledge you may have) is to shoot with Auto White Balance (WB) first and shoot again with a different setting (shadow, cloudy, sunny etc) and see if any of the other settings give you a better result.  WB could be changed/fixed after the photos are taken in varying degrees. Refer to your photo management/editing program for how that’s done.
  • Shooting in RAW (rather than JPEG) gives you a lot of room for ‘post-production’ fixes (incl. WB changes) if your camera supports RAW formats.

You’re ready to talk?

Call up for a chat. We’d love to discuss how we could make your products look their best.

Contact Us